Innovation promotes the brand and saves the planet

Working with our clients to deliver the best components as cost effectively as possible is at the heart of the Coes of Derby approach to what we do.

Our work with Bodycraft Trucks in Worcester (www.bodycrafttrucks.co.uk) is typical. Specialist commercial vehicle bodybuilders, Bodycraft approached Coes in 2013…

The problem

Bodycraft customers regularly specified wind deflectors to improve the streamlining and fuel efficiency on Luton vans they supplied.  Increasing demand put pressure on supply leading Bodycraft to explore alternative options. At the same time, Bodycraft recognised that having no branding on their deflectors meant they were missing a valuable marketing opportunity.

The solution

Coes of Derby rose to the challenge and took on the manufacture of the wind deflectors for Bodycraft.

Coes of Derby were able to develop new moulds and start production to a specific delivery timetable which has been consistently achieved to the great satisfaction of the Bodycraft team.

“We know how critical reliable, consistent delivery is for our customers. When we started working for Bodycraft we were confident that we would meet and even exceed our agreed supply schedule.
We have delivered on our commitments”
– Coes of Derby MD, Chris Harrison

The new design incorporated Bodycraft branding moulded into the deflector directly improving awareness of the Bodycraft name

Streamlined design improves fuel efficiency

Streamlined design improves fuel efficiency

Further Benefits

As well as rising to the delivery challenge, Coes of Derby also suggested several improvements to the wind deflector design:

  • Better channeling of rainwater to protect drivers when their window was open
  • Moulded panels incorporating Bodycraft branding
  • Improved design co-ordination with other vehicle components

Finally, using their wealth of GRP manufacturing experience, Coes are able to deliver the improved wind deflectors at a lower cost that Bodycraft were paying previously! This really is a win-win situation.

Moulded Logo for instant, permanent branding

Moulded Logo for instant, permanent branding

Looking Forward

Although the original Bodycraft requirement was for Luton-style vans, enquiries for wind deflectors on other commercial vehicles has led to additional opportunities for Coes of Derby.

We look forward to a long and fruitful business relationship.

If you would like to talk to us about your requirements for vehicle body, or other, fibre reinforced plastic components, please get in touch

 

One Comment

rosenfeld

I am looking for a add on wind deflector for my luton van. how much does it cost?

Reply

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